Enviro Ministry Drive To End Plastic Pollution

New Delhi: The Union Ministry of Environment, Forest and Climate Change on Thursday launched a nationwide campaign to end plastic pollution, ahead of World Environment Day. World Environment Day is observed every year on June 5, and the theme this year is Beat Plastic Pollution. The day serves as the principal platform of the UN for encouraging global awareness and action for environmental protection.

The mass mobilisation campaign ‘One Nation, One Mission: End Plastic Pollution’, highlights India’s unwavering commitment to environmental protection and sustainability. It is also aligned with the country’s flagship initiative -- Mission LiFE (Lifestyle for Environment).

“The campaign aims to nudge citizens to adopt eco-friendly alternatives as envisioned by PM Narendra Modi under Mission LiFE. Let’s move from awareness to action collectively by embracing sustainable living and end plastic pollution,” said Bhupender Yadav, the Union Minister for Environment, while launching a pre-campaign video on social media platform X.

Yadav urged people to move from awareness to action collectively by embracing sustainable living to end plastic pollution.